Kazakh Beauty Wins Grand Prix at Face of Central Asia Model Contest

Astana-based model Innara Yusupova of Astana’s Ok-Models won Grand Prix during the March 17-20 Face of Central Asia model contest and is now preparing to represent Kazakhstan at the international Asia Model Awards festival in South Korea.

missThe contest took place in Kapshagai, Kazakhstan and gathered 42 young models from Uzbekistan, Kyrgyzstan and Kazakhstan. The competition was held as the qualifying round before one of the most prestigious Asian model festivals, which will be held for the 10th time. The Asian festival will gather models from 16 Asian countries, such as Malaysia, South Korea, China, Japan, Thailand, Singapore, Taiwan and others. Kazakhstan will take part in the festival for the first time.

The jury of the Face of Central Asia contest consisted of the president of the Association of Models of South Korea, the ambassador of South Korea in Kazakhstan, the Akim (Mayor) of Kapshagai, the director of the TV channel MuzZone, the president of the Association of South Korean Make-Up Artists and Kazakh model Irina Asherbekova.

According to the results of the competition, 14 models and Yusupova were selected to represent Kazakhstan at the international festival in South Korea. The festival will take place in Seoul from  April 19-25.

According to Director of the OK-Models agency Olga Kryukova, this competition has no equivalent in Kazakhstan.

“This is not a beauty contest, so we can’t predict who is going to win, as the organisers are focused on trends in modeling. Selected models have interesting facial features to work with, especially abroad, so I think they have very good chances to sign profitable contracts with foreign agencies,” said Krukova.


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